In the fast-paced world of online gaming, visibility is everything. For game providers, securing premium placement of their titles on casino platforms can make the difference between a game that thrives and one that gets lost in the crowd. To achieve this, providers often run position-based promotions with casinos, offering discounts or fixed fees in exchange for better visibility.
But here’s the challenge: With promotions running across dozens of casinos, account managers spend 10–20 hours every week manually checking placements, chasing screenshots, and still risk missing drops. Monitoring whether each promoted game is placed at the agreed position, for the right duration, can be tedious, error-prone, and incredibly time-consuming. This is where IGamingCompass and it’s Calibrate feature comes in.
How Calibrate Works?
Calibrate is designed to take the complexity out of promotion tracking through a simple yet powerful process:
Step 1: Configure the Promotion
Account managers land on the configuration page and set up the promotion. This includes details like the promoted game, the casino where it is featured, promotion specifics such as agreed position (min/max range), and the duration of the campaign.
Step 2: Automated Scanning and Verification
Once configured, Calibrate automatically scans casino sites at regular intervals, checking whether the game is in the agreed position. To ensure transparency, it stores timestamped proof, including video snapshots, for every scan.
Step 3: Alerts and Dashboard Insights
If the promoted game slips out of its contracted position range, Calibrate immediately triggers an alert. Account managers can then view all insights and evidence through a centralized, easy-to-read dashboard.
Benefits of Calibrate
- Evidence-Based Tracking: With video proof of placements, there’s no ambiguity in reporting.
- Automation at Scale: Manual checks are eliminated, saving ~30% of account manager’s time and resources.
- Peace of Mind for Account Managers: Instead of chasing promotions, managers can focus on strategy, while Calibrate handles compliance.
A Smarter Way to Manage Promotions
The Calibrate feature of IGamingCompass empowers game providers and account managers to confidently run multiple promotions across casinos without worrying about monitoring lapses. With automation, evidence, and real-time alerts, Calibrate ensures that promotional agreements are honored, visibility is maintained, and valuable time is saved.
In an industry where visibility equals success, Calibrate provides the transparency and reliability needed to keep the promotional engine running smoothly. Experience it for yourself, book a demo and see how Calibrate can transform your promotional workflow.
FAQ’s
Why is tracking game placements on casino sites important?
Game visibility directly impacts player engagement and revenue. Ensuring that promoted games appear in the agreed positions helps providers get the full value of their marketing spend.
How do game providers usually monitor game placements?
Most providers still rely on manual checks and screenshots from casinos, which are time-consuming, inconsistent, and prone to errors, especially when managing multiple promotions.
Can promotion tracking be automated?
Yes. Automated tools can continuously scan casino sites, verify game positions, and provide timestamped proof, ensuring transparency and compliance at scale.
